gilley remodeling, llc

10.20

gilley remodeling, llc

logo + visual identity

overview

Gilley Remodeling, LLC is an independently owned home remodeling business that needed a visual identity to better promote their work and build credibility with their audience.

A brand presentation was created outlining three design directions that were narrowed to a single visual direction. This single direction was then refined into a responsive and scalable brand. The delivered brand reflected the intended goal of communicating a brand that values quality, service, and trust.

primary logo
brand mark
Gilley Remodeling band mark
logo sketches for Gilley Remodeling
logo sketches for Gilley Remodeling
logo sketches for Gilley Remodeling
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sketches
scale section for Gilley Remodeling brand guide
typography section from Gilley Remodeling brand guide
typography hierarchy from Gilley Remodeling brand guide
primary logo section for Gilley Remodeling brand guide
logo alternative for Gilley Remodeling brand guide
secondary logo options for Gilley Remodeling
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brand guide

alternate options

These curated options were part of the initial brand pitch but, sadly, hit the cutting room floor. Thankfully, they can live on right here. ✌🏻