This brand was created for a multi-year financial campaign at Gospel City Church. Key elements like a logo and brand icon were created to help the campaign stand on its own against existing church branding. The elements of this brand were adapted and further developed into a variety of print and digital pieces like animated screen graphics, brochures, promotional videos, etc. The brand received a refresh of color and texture in the last year of the campaign to give a much needed swell of excitement.
For it is all for your sake, so that as grace extends to more and more people it may increase thanksgiving, to the glory of God. - 2 corinthians 4:15
This campaign brand was launched at a series of information and worship based gatherings. Imagery and assets were developed like motion backgrounds and dynamic informational slides. The promotional film was also debuted at these gatherings.
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A year into the campaign, the need arose to refresh the overall brand, while retaining the foundational systems associated with it. Drawing from the core brand direction of the church, the brand refresh shared textures and photo styles. The goal here was to build anticipation and momentum to propel the church through the end of the expansion campaign. A key element of the rebrand was a new promo film.
