paladin design house


paladin design house

visual identity • brand strategy + guidelines


Paladin Design House is an architectural and interior design firm that was looking to expand their business by creating a brick + mortar location to serve as a showroom and retail shop for their exceptionally well-curated looks, as well as a headquarters for their day-to-day operations.

Their aesthetic is clean and comfortable with a modern farmhouse influence. With an already defined client base, they sought to improve their current brand and better position themselves for the future. In addition to a fresh visual system, the delivered brand also included updated brand language and strategy to expand the use of the brand beyond optics.

Paldin's brand promise is to be their client's steward for beautiful design as well as a beautiful life. The delivered brand visualized this promise through the use of delicate lines and character forms, a soft and inviting color scheme, and highly adaptable responsive logo suite.

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brand presentation + guide

check out the full brand strategy guide

view full presentation

alternate options

These curated options were part of the initial brand pitch but, sadly, hit the cutting room floor. Thankfully, they can live on right here. ✌🏻